Mercedes-Benz Places Binghatti City Dubai | World’s First Mercedes-Branded Residential City

Mercedes-Benz Places | Binghatti City

The World’s First Residential City Branded by Mercedes-Benz in Dubai

In an unprecedented global move, Dubai unveils an exceptional project that redefines the concept of branded residential cities: Mercedes-Benz Places | Binghatti City.
It is the first fully integrated city in the world to carry the Mercedes-Benz identity, developed in partnership with Binghatti Developers.

This project goes far beyond luxury residences. It introduces a complete urban destination designed according to the Mercedes-Benz philosophy, where performance, intelligence, and emotion transition from the automotive world into a fully realized architectural environment.

From Car to City: The Mercedes-Benz Design Philosophy

At Mercedes-Benz Places | Binghatti City, design language evolves from product scale to an entire urban landscape.
Every element of the city reflects the design intelligence and emotional appeal that have defined Mercedes-Benz for decades—this time expressed on a city-wide scale.

The architectural design embodies:

• Dynamic fluidity
• Sculpted surfaces
• High-precision engineering
• A refined balance between power and elegance

A direct architectural interpretation of Mercedes-Benz Performance Design.

Monumental Scale & The Star Beacon

A City the Size of an Icon

The project is conceived on a monumental architectural scale, comprising 12 towers with carefully calibrated proportions that form a powerful and unforgettable presence on Dubai’s skyline, visible from afar.

At the heart of the city stands a defining architectural element known as The Star Beacon, which serves as:

• The project’s visual anchor
• A symbol of the Mercedes-Benz identity
• An urban beacon representing performance, precision, and innovation

The towers are not static masses, but dynamic architectural sculptures that express movement and energy even at rest.

Design Philosophy: Emotion & Intelligence

The city is developed around a Design Philosophy of Emotion & Intelligence, where buildings are organized within a rational and highly functional urban grid that delivers:

• Visual calm
• Architectural balance
• Clear circulation and spatial logic
• Comfort for both eye and mind

This philosophy is not about spectacle alone, but about creating a harmonious and sustainable living environment for the long term.

The Arrival Experience: A Grand Arrival

Entering Binghatti City is a carefully choreographed transition.
Visitors experience a clear moment of arrival and belonging—a shift:

• From the energy of the city outside
• To a deliberately designed sense of calm within

A ceremonial yet understated arrival that reflects the project’s concept of quiet luxury.

The Grand Promenade

The Social and Emotional Heart of the City

The Grand Promenade forms the vibrant core of Mercedes-Benz Places | Binghatti City.

This active urban spine brings together:

• Upscale cafés and retail outlets
• Lifestyle destinations
• Daily social interaction

The design blurs the boundaries between indoor and outdoor spaces and incorporates an urban garden offering 12 distinct lifestyle experiences, curated for exploration and diversity.

Prime Location in Nad Al Sheba

The project is strategically located in Nad Al Sheba, a prestigious area globally associated with Meydan Racecourse, and within close proximity to Dubai’s key landmarks.

Approximate travel times:

• 8 minutes – Dubai Mall & Burj Khalifa
• 10 minutes – Dubai World Trade Centre
• 15 minutes – Dubai International Airport
• 15 minutes – Burj Al Arab & Mall of the Emirates
• 20 minutes – Palm Jumeirah

A location that ensures exceptional connectivity and growing investment value.

Masterplan: 12 Towers… 12 Design Visions

The city consists of 12 towers, each inspired by an iconic Mercedes-Benz vehicle or design vision, including:

• Project Maybach
• Vision Mercedes-Maybach
• Vision Mercedes-Maybach 6
• Vision Iconic
• Vision One-Eleven
• Mercedes-Benz AMG Vision
• Vision AVTR
• Vision Simplex

Together, they transform the city into a living architectural gallery celebrating the past, present, and future of Mercedes-Benz.

Vision One-Eleven

Electric Performance in Urban Architecture

Vision One-Eleven is one of the project’s most prominent towers, inspired by the future of electric performance.

Tower highlights:

• 60 residential floors
• 1,366 residential units
• 1- to 3-bedroom apartments
• 18 retail units at ground level

A tower that embodies lightness, speed, and fluidity within an advanced architectural form.

World-Class Amenities & Lifestyle Services

Mercedes-Benz Places | Binghatti City offers a fully integrated lifestyle, including:

• Smart home systems
• Elevated infinity pools
• Private pools and a central podium pool
• Spa and wellness facilities
• Fitness centers and yoga spaces
• Concierge and valet services
• Panoramic jogging tracks
• Curated retail and dining
• Solar energy technologies
• Targeting LEED sustainability certification

The Binghatti Legacy: The Foundation of the Project

The project is backed by Binghatti Holding, a developer with:

• Over 80 completed and ongoing projects
• A portfolio exceeding AED 80 billion
• A strong delivery track record
• Proven leadership in branded residences

This ensures high execution credibility and investment confidence.

Why Mercedes-Benz Places | Binghatti City Is an Exceptional Investment Opportunity

• The world’s first city branded by Mercedes-Benz
• Strong global demand for branded residential destinations
• Wide range of residential unit options
• Prime central Dubai location
• High resale liquidity
• Strong and expected rental yields

Mercedes-Benz Places | Binghatti City

Not just a residential project, but a future-ready city that reflects the values of performance, intelligence, and emotion that define Mercedes-Benz.

A city designed:

• To be seen from afar
• To be felt from the first moment
• To preserve its value for years to come

Let Bloom Luxury Signature Guide You

Are you looking for an exceptional investment opportunity or a luxury residence at
Mercedes-Benz Places | Binghatti City?

The Bloom Luxury Signature team provides:

• Full details of available units
• Latest prices and payment plans
• In-depth investment analysis
• Tailored real estate consultancy based on your goals

Contact Bloom Luxury Signature today and receive your private real estate consultation in Dubai.